Browsing: Branding

Everyone knows what a brand is, and few consumers do not have a few favorite brands for which they will…

Imagine for a minute the experience consumers encounter when grocery shopping. As they enter a store or navigate online, in…

An angry undercurrent of frustration with brands haunts the marketplace. This, perhaps, has never been more evident than in the…

As we enter the New Year, let’s think about the significance of brands slightly differently. Let’s think about the reciprocal,…

The CEO of Stellantis, Carlos Tavares, is gone. Booted out of the company he helped create. Stellantis is the automotive…

You may agree new product introductions are the lifeblood and engine powering growth of most CPG food, beverage and lifestyle…

The McDonald’s National Owners Association held their annual conference this past November 2024. One of the keynote speakers was to…

While the term strategy is invoked routinely in marketing plans, in truth, actual strategy is often missing, misapplied, or simply misunderstood.…

Irene Chen and Matthew Grenby, co-founders of functional luxury handbag and accessories brand Parker Thatch, are no strangers to well-timed…

Is AI the end of Marketing? Answering this question in the affirmative puts you in fraught company. Many have proclaimed…