Browsing: Branding

When Raising Cane’s opened a new restaurant in Miami, it hired local influencers to hype it up. That included two…

When rapid and disruptive change occurs, marketers are handed an extraordinary moment to align themselves with percolating consumer needs when…

Iconic American brands are under pressure. Some of our most beloved and well-known brands are facing uncertainty. There has been…

Move over, Wicked and Hamilton. There’s a new, unexpected, musical in town: “Too Easy,” from Jordan Brand.The Nike brand’s two-and-a-half-minute…

In 2025, personal branding is no longer optional—it’s a cornerstone for executives and entrepreneurs thriving in a digital-first world.…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Years of reorganizations, restructuring, buying and selling assets, and accumulating enormous debt have finally led to the downfall of one…

Whatever the FTC and other governing bodies think, there is—and will always be—an ongoing battle for business leadership: a drive…

0 0 Pet & Animal Branding Elite to Be Crowned Brand of the Year at the 2025-2026 World Branding Awards…

A “rendezvous with destiny” was how the Warner Bros.–Discovery merger was described by its CEO back in 2022. In a…