Perplexity has also experimented with unconventional ways to reach new users, including partnering with video podcasts and streaming shows from Theo Von and Ben Shapiro to answer real-time questions.
The New York Times has warned Perplexity to stop using its content, and earlier this month Japanese publishers Nikkei and Asahi Shimbun filed a joint lawsuit making similar claims of copyright infringement.
Perplexity this week announced plans to share 80% of revenue from Comet Plus, its browser-based subscription product, with publishers—part of its effort to secure licensing deals amid these mounting legal challenges.
Correction, August 29 at 12:25 p.m. ET: An earlier version of this article incorrectly said that The New York Times had sued Perplexity. It had warned the company of legal action in a cease-and-desist letter.
