Browsing: Ad Tech Industry News

DeepIntent, a demand-side platform that helps healthcare and pharma brands including AstraZeneca, Bayer, Gilead, and Johnson & Johnson buy ad…

A lawsuit filed in federal court Thursday accuses Horizon Media, the largest privately owned media agency in the world, of…

Taz Patel, head of advertising and shopping at the AI search startup Perplexity, has left the company after nine months,…

Adtech firm Clinch is ditching impression-based fees for a flat monthly rate for advertiser clients with the rollout of its…

An ad fraud scheme, dubbed IconAds, that served out-of-context mobile ads has led Google to pull 352 apps from its…

Walmart is gearing up to make its pitch for TV advertising dollars.Walmart closed its $2.3 billion acquisition of Vizio in…

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they’re taking after…

The next generation of in-store digital ads are coming to Hy-Vee.The grocery chain has partnered with Grocery TV, an Austin,…