Browsing: Ad Tech Industry News

Dealmaking in commerce media is likely to heat up in 2026.Commerce media ad spend has surged in recent years, reaching…

Google has told advertising clients in recent days that it plans to bring ads to its AI chatbot Gemini, according…

The U.S. Department of Justice made its final push for a divestiture of key parts of Google’s advertising business Friday…

As competition intensifies among adtech heavyweights, Yahoo is bringing humor to the fight. The company’s demand-side platform (DSP) on Monday…

British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI-powered marketing platform. Unveiled Thursday, WPP Open…

Google’s Privacy Sandbox, the initiative kicked off in 2019 with the aim of developing innovative privacy-protecting technologies to replace third-party…

Meta is betting its future on automation, and it’s enlisting AI agents–technology that carries out a task on behalf of…

TikTok knows its platform is a popular destination for travel-related content. To help brands connect to potential travelers during both…

DeepIntent, a demand-side platform that helps healthcare and pharma brands including AstraZeneca, Bayer, Gilead, and Johnson & Johnson buy ad…

A lawsuit filed in federal court Thursday accuses Horizon Media, the largest privately owned media agency in the world, of…