Browsing: Ad Tech Industry News

As competition intensifies among adtech heavyweights, Yahoo is bringing humor to the fight. The company’s demand-side platform (DSP) on Monday…

British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI-powered marketing platform. Unveiled Thursday, WPP Open…

Google’s Privacy Sandbox, the initiative kicked off in 2019 with the aim of developing innovative privacy-protecting technologies to replace third-party…

Meta is betting its future on automation, and it’s enlisting AI agents–technology that carries out a task on behalf of…

TikTok knows its platform is a popular destination for travel-related content. To help brands connect to potential travelers during both…

DeepIntent, a demand-side platform that helps healthcare and pharma brands including AstraZeneca, Bayer, Gilead, and Johnson & Johnson buy ad…

A lawsuit filed in federal court Thursday accuses Horizon Media, the largest privately owned media agency in the world, of…

Taz Patel, head of advertising and shopping at the AI search startup Perplexity, has left the company after nine months,…

Adtech firm Clinch is ditching impression-based fees for a flat monthly rate for advertiser clients with the rollout of its…

An ad fraud scheme, dubbed IconAds, that served out-of-context mobile ads has led Google to pull 352 apps from its…