Browsing: Ad Tech Industry News

John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a…

OpenAI is finally ready to see if its users will trade their screen real estate for a free chat.The AI…

TBPN, the daily tech video podcast and talk show that has become something of a viral sensation in tech and…

Dealmaking in commerce media is likely to heat up in 2026.Commerce media ad spend has surged in recent years, reaching…

Google has told advertising clients in recent days that it plans to bring ads to its AI chatbot Gemini, according…

The U.S. Department of Justice made its final push for a divestiture of key parts of Google’s advertising business Friday…

As competition intensifies among adtech heavyweights, Yahoo is bringing humor to the fight. The company’s demand-side platform (DSP) on Monday…

British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI-powered marketing platform. Unveiled Thursday, WPP Open…

Google’s Privacy Sandbox, the initiative kicked off in 2019 with the aim of developing innovative privacy-protecting technologies to replace third-party…

Meta is betting its future on automation, and it’s enlisting AI agents–technology that carries out a task on behalf of…