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Jin of BTS isn’t just a global music icon; he’s also a powerful voice for self-love and acceptance. In his first campaign as Alo Yoga Global Ambassador, the 32-year-old artist goes beyond the surface, advocating a message about prioritising inner well-being and embracing self-compassion. This campaign isn’t just about stylish activewear; it’s a window into Jin’s philosophy and a reminder of the importance of nurturing your relationship with yourself.
“Wellness Begins with Self-Love”
A release shared with The Hollywood Reporter explains that the campaign highlights the shared values of “self-care, community and authenticity” held by both the K-Pop star and Alo Yoga. Jin elaborated, saying, “I feel my best when I’m balanced – it’s about being true to myself and staying in tune with my body while giving myself grace. Self-love isn’t always easy, but it’s about making the effort to focus on what feels right for you.”
Jin hopes the campaign will inspire others to prioritise self-care, saying, “It’s a chance to remind everyone to take a moment for themselves and find their own balance.” He continued, “When I’m doing what I love with the people I care about, I feel unstoppable. For me, it starts with practising positive thoughts and letting go of negativity.”
Jin’s Alo Yoga campaign is not just a standalone project. It reinforces BTS’s ongoing self-love advocacy, a message they’ve championed since their ‘Love Yourself’ album series and through their ongoing work with UNICEF.
Alo Yoga is making a Big Splash in Seoul
Alo Yoga is a leading lifestyle brand that cultivates a community centred around wellness and self-care. Alo Yoga’s EVP of Creative and Marketing, Summer Nacewicz, said, “Jin’s authenticity resonates deeply with our community. ” He added, “This campaign is a celebration of self-love as the foundation of true wellness, and we hope it inspires individuals around the globe to embrace balance, positivity, and their own unique journeys.”
This latest campaign coincides with Alo Yoga’s push into the Korean market, highlighted by the announcement of Jin as the Global Ambassador and the soon-to-open first flagship store in Seoul. Located in the trendy Gangnam district near Dosan Park, the six-story, 6,000-square-meter building is designed as an immersive wellness experience.
@sobhatamang The Alo flagship store in Seoul with Seokjin banners looks extra pretty in snow 🌨️🤍#JIN #BTS
The anticipation surrounding Alo Yoga’s Seoul flagship store reached a fever pitch thanks to a clever teaser campaign. A series of enormous posters of Jin were placed strategically throughout the building as part of Alo Yoga’s audacious marketing strategy. It was an intriguing sneak peek at the store’s upcoming big opening.
Explore Jin’s “Wellness Begins with Self-Love” campaign and shop the pieces at aloyoga.com
Tiktok credit: @sobhatamang
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