“People are traveling cross-border in Europe to attend these games, so we can also look at demand for tickets from Italy, and then also just the extent to which we’re able to capture data in our fan database from people who are interested in the NFL from Italy,” Pabari said. “Whilst we aren’t playing any games in Italy right now, although that is on the roadmap, it is a country that we do ultimately want to take a game to.”
