Under its “Get Better” platform, Lilly has released ads focused on specific diseases that have tried to “redirect the conversation toward health” during big marquee moments, per Polimeni.
For example, during the 2024 Academy Awards, Lilly aired its commercial “Big Night,” which hit back at those who misuse weight loss drugs for “vanity.” The company manufactures the weight loss drug Zepbound.
Lilly and Wieden+Kennedy also championed health during the 2024 Paris Olympic Games with an ad spotlighting athletes.
Following the Grammys, Polimeni said Lilly will continue to “creatively evolve the brand” with Wieden+Kennedy, as well as leverage its partnerships with influential figures such as WNBA star Caitlin Clark.
Earlier this year, Eli Lilly appointed R/GA to run its social media account and work on brands including Zepbound and Mounjaro.
