Dow Jones is bringing generative AI summaries to Factiva, its research and news database tool. Dow Jones has inked licensing deals with more than 4,000 global news outlets including The Associated Press, The Washington Post, and Dow Jones’ own titles like The Wall Street Journal and MarketWatch.
Corporate companies in verticals like financial services and technology pay to use Factiva for researching companies, people, news, and monitoring media. Government institutions and U.S. universities also use Factiva’s platform for research. Factiva claims to have 1 million registered users across 32 languages and 200 countries. Factiva’s competitors include Meltwater, Cision, and AlphaSense.
Factiva’s technology is built using Google’s Gemini. With gen AI summaries, users will see tailored search responses pulled from licensed news sources and links to original articles in Factiva’s platform. Gen AI will also recommend follow-up questions based on a query for further searches.
“We’ve been able to build upon the generative AI ecosystem, allowing us to bring ourselves into search summarization, recommendations, and enhanced personalization,” said Traci Mabrey, general manager of Factiva. “We want users to use Factiva for their business decisions [and] make their process easier and faster.”
Dow Jones is deepening its AI play as part of News Corp.’s partnership with OpenAI, a move that underscores the growing tension between publishers and tech firms. As gen AI gains traction with consumers, publishers are pushing for fair compensation and argue that their content is protected under copyright law. Meanwhile, AI firms maintain that using publicly available data for training models is legal.
Mabrey said that Dow Jones tested Factiva’s gen AI summaries for accuracy and repetition but did not disclose the length of the testing phase.
“We’ve been testing and iterating on semantic search for quite some time,” she said. “The customers who have already used the gen AI summaries in Factiva in beta have shared positive feedback.”
The new licensing agreements also heavily focus on local publishers, representing nearly 1,500 regional titles across cities like Boston, Karachi, Sao Paulo, and Sacramento. The licensing agreements also include languages such as Arabic, Chinese, English, French, Korean, and Russian. Dow Jones declined to name the regional titles.
Mabrey emphasized that Factiva’s search rankings won’t be influenced by advertising. If a local paper provides the most relevant and accurate information, it will be ranked first in search results.
