Lori Connor
Bring personalized video right into your sales workflow with Vidyard’s new Gong integration.
Video is a must-have for breaking through inbox noise and connecting with buyers. In fact, reps who use video see up to 5x higher open rates and 8x higher open-to-reply rates.
But having to jump between platforms to record and share videos can create friction. That’s why we’re excited to announce Vidyard’s latest integration with Gong, to help sales teams deliver personalized video messages using the tools your team already uses.
How does Vidyard’s integration with Gong work?
With this integration, your team can create and share Vidyard Video Messages on Gong’s platform.
Here’s a sample workflow:
- Your rep notices a high-intent signal from a prospect in Gong Engage.
- Without switching tabs, they create a personalized Vidyard video message addressing the prospect’s specific needs so they can keep the conversation moving in the right direction.
- The rep drops that video directly into their Gong outreach sequence, then gets back to selling.
No juggling platforms, no broken concentration, no friction. Just seamless personalized face-to-face engagement.
And it doesn’t end there. For Vidyard Enterprise customers, the new integration also includes AI Avatars.
AI Avatars makes the process of creating personalized videos effortless. After a quick and easy creation workflow, your reps can use their AI Avatars to generate personalized videos that look and sound just like them. And with the ability to generate videos in over 25 languages, reps can expand their territory to cover the entire globe.
Your team can create hundreds of personalized, humanized videos in minutes, all without having to get in front of the camera. Reps can scale up buyer facetime and trust while also dedicating more of their time to focus on the conversations that drive deals.
7 ways to start using Vidyard and Gong
Video isn’t just a tool for prospecting. It’s the ultimate upgrade for every part of the sales cycle. Whether your reps are making that first introduction, moving conversations into later stages, or securing that final commitment to the deal, video builds face-to-face engagement and trust that’s key to closing more business.
Here are just a few of the opportunities to fold video into your team’s process:
- In a first touch to introduce the rep and develop a face-to-face connection
- Before a meeting to set expectations and reduce no-shows
- After a meeting to recap key points and drive to the next step
- When a deal goes cold to re-invigorate the conversation
- Of a personalized micro-demo to spark the interest in a specific feature
- When ramping up a new stakeholder to meet-and-greet and bring them up to speed
- Alongside a proposal to explain details and address concerns ahead of time
Get started with Vidyard and Gong today
When video tools are built directly into your sales workflow, amazing things happen. Reps who might be hesitant to try video start naturally incorporating it into their outreach. Top performers can engage even more prospects without sacrificing that personal touch. And sales leaders see movement toward the team KPIs they’ve been dreaming of.
Book a call with our video experts to learn more about bringing Vidyard’s Partner App to your Gong Engage account.
