Accepting the award, Sobhani said, “Hopefully, this is the start of much more to come from DDB—and on a personal note, I can only say it’s been the most incredible first year.”
DDB’s parent company, Omnicom, is due to complete its acquisition of IPG in the second half of 2025.
Industry insiders have predicted the acquisition will lead to consolidation and potential elimination of legacy creative agency brands on both sides, despite leadership stating they don’t plan to eliminate existing agency brands.
In the other special Cannes Lions categories, WPP won Creative Company of the Year and Publicis Conseil was named Agency of the Year.
Fellow Omnicom company OMD Worldwide won Media Network of the Year, 2025.
1 2
