Omnicom’s DDB Worldwide has been named Cannes Lions Network of the Year, 2025.
The accolade bookends a week of wins for the business, which has collected four Grand Prix this year and took home Regional Network of the Year in the Latin American and Pacific regions.
This is the second time DDB has secured the title, with its first win occurring in 2023. In 2025, DDB surpassed its 2023 award tally, earning a total of 112 Lions, including 20 Gold, 37 Silver, and 51 Bronze in addition to the four Grand Prix.
The agency has reclaimed Network of the Year status from 2024 winner Ogilvy. This year, Ogilvy and FCB placed second and third in the special award category, which is calculated using a points-based system.
The win comes one year after the agency appointed Alex Lubar as its new chief executive officer (CEO) and Chaka Sobhani as its global chief creative officer (CCO).
It also follows Omnicom bringing its creative agencies under one umbrella with the formation of the Omnicom Advertising Group (OAG), led by Troy Ruhanen as global chief executive officer.
In a statement, Lubar put the Cannes win down to the “result of a global network aligned around a simple belief: Creativity is the most powerful force in business.”
Big Wins, Big Changes
Among DDB agencies’ four Grand Prix, Africa Creative DDB and Brazil DDB’s “One Second Ads” work for Budweiser won in the Audio & Radio category. The push featured the opening notes of iconic songs from artists like Beyoncé and The Beatles, challenging fans to guess the songs on social.
DDB Latina Puerto Rico was presented with the top award in the Entertainment Lions for Music for its “Tracking Bad Bunny” campaign for Rimas Entertainment. In partnership with Google Maps and Spotify, the work promoted the Puerto Rican musician’s sixth album, “Debí Tirar Más Fotos.”
The Creative Data Grand Prix was awarded to DM9 São Paulo’s “Efficient Way to Pay” campaign for home appliance company Consul Appliances. The ads turned electricity savings into currency, using real-time consumption data to let low-income families buy energy-efficient refrigerators with the money they saved on their utility bills.
DDB’s fourth Grand Prix came in the Sustainable Development Goals Lions for Natura’s “The Amazon Greenventory” by Africa Creative DDB.
