Today, the U.S. Joint Industry Committee (JIC) announced the completion of its mid-term audit, which included evaluating enhancements to Comscore, iSpot, and VideoAmp as certified currencies of record ahead of the 2025-2026 broadcast TV season.
According to the JIC, Comscore, iSpot, and VideoAmp have each passed the audit and maintain certification. The news comes following a rigorous evaluation designed to ensure the trio of measurement providers met baseline requirements for operational functionality, transparency, and usability.
Most notable in the recent audit process was Comscore, which officially met the JIC’s benchmark for transactability in personified demographics, joining iSpot and VideoAmp to provide the market with three solutions that have been verified as transactable across personified demographics, households, and advanced audiences.
The JIC’s process was designed as a joint effort by a group of data, analytics, and investment leaders from media agencies and national TV publishers. The group assessed more than 699 tests across three primary deal types to make sure new currencies are viable and operationally ready for real-world planning, pricing, and reconciliation. The audit results were reviewed and approved by the JIC’s measurement subcommittee before reaching a majority vote within the full committee of combined media buyers and sellers.
Brittany Slattery, chief marketing officer, OpenAP, said each measurement company came to the table to collaborate with the JIC on the audit process.
“This isn’t just about certifying vendors—it’s about creating a more accountable, agile, and interoperable measurement marketplace,” Slattery told ADWEEK. “The audit and guidelines were developed and applied by a cross-functional group of buy-side and sell-side leaders, meeting weekly for nearly two years. This is market governance in action—not vendor self-reporting.”
Slattery added that as upfront conversations continue, the audit was based on real-world use cases, not theory.
“A standardized framework for evaluating measurement solutions is central to that progress—one that enables comparability, protects against the misinterpretation of metrics, and fosters innovation,” Slattery said.
The JIC’s audit framework consisted of three pillars, including data evaluation questions, total ad supply, and a detailed analysis of sports, which followed a standardized format that spanned transparency, completeness, methodology checks, and stability of data. Here is a breakdown of those three parts:
