Browsing: Measurement

More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and…

Today, the U.S. Joint Industry Committee (JIC) announced the completion of its mid-term audit, which included evaluating enhancements to Comscore,…

Creators are now an essential part of the marketing mix, and their role is growing. In fact, influencer marketing spend…

Ribosomes are the most essential macromolecules in cells, as they serve as production lines for every single protein. Here, we…