Browsing: Influencer Marketing

According to a recent YouTube report, 65% of Gen Z considered themselves content creators. However, this surge of interest has…

Renowned athletes are making waves not just on the field, but in the other industries, such as beauty and fashion.…

The skincare category saw immense growth in 2020 during the pandemic, as folks dove deep into educational content about how…

How do you balance strong creator relationships with the more difficult aspects of influencer marketing (i.e budget negotiations, performance metrics,…

Brands have to make difficult decisions when it comes to where they invest time, money, and resources for their influencer…

Animal print used to be quite a polarizing style choice. You either loved it or hated it (or wore it…

Over the past few years there have been quite a few trends making their way around social media that have…

Creators now have the potential to impact all levels of marketing (from paid, to organic, to owned content, and beyond).…

Beyoncé recently launched her hair care brand, Cécred, making waves in the beauty industry by earning the #1 spot on…

This article will explore: Why short videos are essential for online presence. The key features to look for in a…