Browsing: Influencer Marketing

I recently had the pleasure of hosting a breakout session at Traackr’s IMPACT NYC event with the incredibly talented and…

Jumping into a theme created by a big cultural moment (like a movie premier) has become a common tactic in…

Halloween decorations are starting to appear and Mariah Carey’s Christmas album has already been released – that can only mean…

Women of all ages should feel represented and valued within the beauty industry. “Mature” women – with lines, wrinkles, gray…

Building a creator community is much like building a customer community. You need to have a specific strategy to pull in…

Finding new creator partners can feel like finding a needle in a haystack. And, once you find them, there’s no…

According to a recent YouTube report, 65% of Gen Z considered themselves content creators. However, this surge of interest has…

Renowned athletes are making waves not just on the field, but in the other industries, such as beauty and fashion.…

The skincare category saw immense growth in 2020 during the pandemic, as folks dove deep into educational content about how…

How do you balance strong creator relationships with the more difficult aspects of influencer marketing (i.e budget negotiations, performance metrics,…