Browsing: Branding

The latest acquisition news is that 3G Capital is buying Skechers, the footwear brand. Reuters indicates that the deal stands…

0 0 Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

0 0 At Google I/O 2025, the tech world was abuzz with excitement as Google, the industry giant, unveiled its…

I’ve been spending many, many years working with various sized brands – from huge multi-nationals to smaller scale ups. But…

0 0 Fashion brands are increasingly collaborating with technology firms to introduce the Digital Product Passport (DPP), a tool designed…

The 2025 CMO Survey, conducted annually by  Deloitte, The Fuqua School at Duke University, and the American Marketing Association, was…

0 0 Baidu is reportedly preparing to launch its inaugural driverless taxi service in Europe, expanding its autonomous mobility ambitions.…

There has been considerable hand-wringing recently about the decline in global stature, anti-American sentiment, and boycotts of U.S. brands, all…

0 0 In the heart of Bahrain, Mamushka Bakery and Afternoon Tea is more than just a destination for exquisite…