Browsing: Branding

0 0 Shutterstock, Inc. has unveiled its bold new visual identity and reintroduced itself as the essential, universal ingredient brands…

A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility. Consistency: True Guardian…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

0 0 Samsung Electronics has named RM of BTS as the global ambassador for Samsung Art TVs. A move that…

Let’s put the rhetoric and posturing aside for a moment. There is a brand issue with Tesla that continues to…

0 0 Beyoncé’s Cécred and the BeyGood Foundation have renewed their commitment to the beauty industry, kicking off the second…

0 0 Keurig, the best-selling single-serve coffee brewing system, reveals its smallest brewer yet: the K-Mini Mate™ Brewer. This 4-inch-wide…

1. Paralleled by a growth in online shopping. Perhaps the most widely touted benefit of online shopping is efficiency. Simpler.…

Now is a great moment to generate a legal definition of a brand. Mondelēz, owner of iconic brands such as…

0 0 Steve Madden has unveiled Rose Goldie Eau de Parfum, a new floral-ambery fragrance that captures the spirit of modern…