Browsing: Branding

A recent article in The Wall Street Journal reminds us that understanding value is critical for brand viability. The story…

0 0 Innovative Eyewear, Inc., has unveiled its groundbreaking Reebok athletic smartglasses. The Reebok Powered by Lucyd Octane style smartglasses…

0 0 Qualtrics, the leader and creator of the experience management category, has announced that Singapore Airlines (SIA) is using…

In my Marketing Strategy class at Kellogg, I spend a significant amount of time exploring the critical link between finance…

0 0 In China’s fast-evolving consumer landscape, luxury brands are stirring up more than just fashion trends; they’re pouring themselves…

When rapid and disruptive change occurs, marketers are handed an extraordinary moment to align themselves with percolating consumer needs when…

0 0 Every year on September 1st, Harry Potter fans worldwide mark the return to Hogwarts with a wave of…

Iconic American brands are under pressure. Some of our most beloved and well-known brands are facing uncertainty. There has been…

0 0 Portica has officially launched its standalone label for curated outdoor spaces, ranging from vibrant commercial projects to luxury…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…