Browsing: Branding

0 0 Nick Jonas joins forces with FOSSIL to unveil a bold, limited-edition watch collection that channels nostalgia through a…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

0 0 Circles, a global telco technology company, and OpenAI have revealed a strategic global collaboration to build a fully…

Nuuly, the clothing rental enterprise from Urban Outfitters Inc., also home to Anthropologie, Free People, and Urban Outfitters, is winning…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Exclusivity has always been the currency of luxury. Scarcity, discretion, and control are what transform an object into a symbol…

0 0 PawCo Foods has unveiled Magic Cookie, a revolutionary line of functional dog biscuits designed to deliver targeted health…

Early in my marketing career, I kept running into the same paradox: the marketing campaigns that actually moved the needle…

0 0 After a nearly four-day strike that grounded flights and stranded hundreds of thousands of passengers, Air Canada flight…

There is some reporting that Beyond Meat, the meat-alternative parent of Beyond Burgers and more, is headed for Chapter 11.…