Browsing: Advertising

Cat lovers share a unique–some might say fanatical–bond with their pets. There’s a reason you may sense that it’s felines,…

In 2025, it is ad agencies, not their clients, that are grabbing headlines.Omnicom’s impending IPG takeover, WPP’s layoffs and impending…

Adtech firm Clinch is ditching impression-based fees for a flat monthly rate for advertiser clients with the rollout of its…

Instead of biscuits and gravy or meatloaf, this old school diner is serving up Pantene products that promise to turn…

Incoming WPP CEO Cindy Rose has a big job ahead when she steps into the role in September. As the Microsoft…

Amazon’s decision to expand Prime Day from two days to four days this year looks like it will likely pay…

Top of the Ticker: By the look of it, the news wheel format popularized by the defunct linear channel CNN…

When Happy Gilmore was first released, even the people who produce golf equipment for Callaway admit it was a stuffier,…

Today, the U.S. Joint Industry Committee (JIC) announced the completion of its mid-term audit, which included evaluating enhancements to Comscore,…

WPP has slashed its full-year guidance for 2025, citing weaker client spend and lower net new business in a shock…