Today, Callaway’s campaigns see support on TikTok, Instagram, and YouTube from Good Good Golf, Bob Does Sports, and Dude Perfect. It hosts launch events at Topgolf and brings in the San Diego Padres’ Manny Machado and gives chef Min Woo Lee his own line of golf balls.
For the Happy Gilmore 2 debut, Callaway is hosting a Putt Happy Challenge and having ambassadors Roger Steele, Horan, Herbert, and Underrated Golf founder and clutch putter Curry see how many 10-foot putts they can drain in 30 seconds with the Hockey Stick Putter. At the American Century celebrity golf tournament in Lake Tahoe this weekend, the putter is finding its way into the mix. When the film itself debuts on July 25, Callaway is partnering with Topgolf on screenings and competitions where players can win the putter for themselves.
— Odyssey Golf (@odysseygolf) July 1, 2025
In Brooklyn, Odyssey attached a 70-foot putter to a Netflix billboard previewing Happy Gilmore 2. For the company that invested in the TravisMathew apparel brand and Five Iron Golf simulators and merged with Topgolf (though the brands are splitting later this year), it’s a broad cultural and marketing strategy that would make Happy Gilmore feel at home—and Callaway isn’t too good for that home.
“Golf became cool, and that wasn’t something that you could say 25, 30 years ago—certainly before Tiger came along—but now, in terms of modern culture, it’s not frowned upon to play golf anymore,” McInally said. “So, how do we fuel that? How do we get people excited about our brands? But also, how do we get people excited about the game? That’s hopefully where Happy Gilmore 2 is going to help us.”
