Now, having completed Publicis’ $12 billion decade-long transformation, Sadoun will turn his focus to onboarding its new clients and doubling down on the AI marketing tools it offers to its roster: two things he believes can help deliver growth for the business, even in adverse economic conditions.
“We are still on a couple of new business [pitches], but we see that market that is less vibrant,” he said. “Our priority is going to be to integrate the accounts we have won in the last 12 months.”
Addressing investors, Sadoun quashed concerns that Meta’s AI-powered advertising land grab might spell trouble for legacy ad networks.
“When Meta comes along and says that they can do everything themselves, I think that they are completely underestimating the intelligence of our customers, who, moreover, are not fooled,” he said during the earnings call.
He added he’d spent “nine years” hearing how platforms were going to “eat ad agencies for breakfast.”
“It’s time to stop talking about how platforms are going to replace us, because it’s not a reality,” he said.
