A Look Back at the 2024-2025 World Branding Awards

The 2024-2025 World Branding Awards celebrated another year of outstanding achievements in branding. Held for the first time at the Tower of London, United Kingdom, the 18th edition celebrated the ingenuity, creativity, and impact of brands from across the globe. In a testament to the winners’ remarkable achievements, over 100 distinguished guests convened to celebrate the newly crowned “Brand of the Year” honourees.

Hosted by the charismatic David Croft, the ceremony was a sophisticated yet vibrant night where conversations flowed, connections formed, and top brands were celebrated. The evening was further elevated by the presence of AI expert Matthew Blakemore, who shared his thoughts on how AI can supercharge branding efforts.

Celebrating Global, Regional, and National Icons

The ‘Brand of the Year’ World Branding Awards distinguishes between Global, Regional, and National Tier brands, acknowledging those with international recognition and those deeply ingrained in their local markets.

This year’s winners in the Global Tier demonstrated innovative digital strategies, commitment to sustainability, and impactful storytelling. Notable Global Brand of the Year recipients included Lurpak, Sennheiser, and Yakult, setting a benchmark for brand excellence worldwide.

The National Tier awards shone a spotlight on the brands that have captured the hearts and minds of consumers within their specific countries. The diversity of industries represented was impressive, with winners ranging from Bank of Taiwan (Taiwan) from the Banking – Commercial category, Boots (United Kingdom) from the Healthcare – Pharmacies category, Farm Fresh (Malaysia) from the Dairy Products category, Flimty (Indonesia) from Healthcare – Health Supplements category, Sukiya (Japan) from Restaurant Chain category, and Café Amazon (Thailand) from Retailer – Coffee category, to name a few.

These National Brand of the Year winners demonstrated strong local heritage, exceptional customer service, and effective community engagement, highlighting the impact of understanding local nuances. Some of the celebrated National Brands included GasKita (Indonesia), Thai Life Insurance (Thailand), and Gulf Insurance Group (Kuwait).

Beyond the Global and National tier accolades, the 2024-2025 World Branding Awards also featured Regional tier awards. This year, only 20 brands earned the Regional tier award, among them M-150 (Thailand), Tsui Wah (Hong Kong), Nippon Rent-A-Car (Japan), and MR DIY (Malaysia), all consumer-voted favourites in at least four countries.

A Year of Branding Brilliance: The 2024-2025 World Branding Awards

World Branding Forum Chairman Richard Rowles highlighted the significance of the “Brand of the Year” win, noting that the 70% consumer voting power underscores a brand’s resonance with its audience. He stated that the award “is a testament to a brand’s ability to resonate with its audience,” signifying that the winner has “not only met but exceeded its customers’ expectations.” Rowles further emphasised that it is a “badge of honour” reflecting a brand’s dedication to “providing exceptional value, building trust, and creating lasting relationships.”

Richard Rowles also congratulated this year’s winners: “This year, we are pleased to acknowledge the selection of several new brands as brand of the year, a testament to their popularity among consumers. Moreover, the enduring success of certain established brands is truly remarkable, highlighting their exceptional performance in their respective fields.”

Reflecting on the impressive 2024-2025 World Branding Awards fills us with pride for the standout brands recognised. Looking forward, we’re excited to continue this tradition and anticipate an even more significant event next year, honouring the brands shaping excellence. Stay tuned for updates on the upcoming edition – your support and engagement are crucial to the event’s success!

Discover the full 2042-2025 World Branding Awards winner list and learn more about their outstanding achievements and global contributions to branding.

View the full Gallery Here

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