She’ll lead a national expansion of the California-founded company, which uses wearable data to help patients and doctors continuously track wellness.
Dias was most recently global CMO at Cadillac, where she spent seven years. Before leaving in June 2025, she spearheaded the luxury automaker’s EV transformation and revived the brand for a new generation of drivers.
She also brings senior marketing and digital leadership experience at MetLife, Motorola, and Jaguar Land Rover.
Personalized, preventative healthcare
Dias announced her new role at ADWEEK’s Marketing Vanguard Summit, telling ADWEEK that she’s drawn to companies in the midst of transformation.
“That’s something that I love, and [Measured Wellness] is at an inflection point,” she said.
Dias’ conversations with the company about joining as CEO emerged naturally from her advisory work with AI health insights business Ziva, whose technology underpins the platform.
Founded by UC San Diego physician Dr. Michael Kurisu in 2020, Measured Wellness is built on the belief that medical care shouldn’t start and stop at an appointment. Its tools, programs, and care services are designed to help patients stay on top of their health between visits.
Kurisu, who is also the company’s chief medical officer, said: “Bringing Melissa in to lead this company means we finally have the scale, the storytelling, and the strategy to make continuous, proactive health the standard, not the exception. ”
In her first six months as CEO, Dias will focus on expanding the business as demand for remote patient monitoring accelerates. The market is forecast to grow to $27.3 billion by 2033, up from about $5.6 billion in 2024, according to Grand View Research.
“The biggest thing is ensuring we maintain the patient experience and vision as we grow,” Dias said.
