Posted by Phalene Gowling, Product Manager, Google Play
To build a thriving business on Google Play, you need more than just data – you need a clear path to action. Today, we’re announcing a suite of upgrades to the Google Play Console and beyond, giving you greater visibility into your financial performance and specific, data-backed steps to improve it.
From new, actionable recommendations to more granular sales reporting, here’s how we’re helping you maximize your ROI.
New: Monetization insights and recommendations
Launch Status: Rolling out today
The Monetize with Play overview page is designed to be your ultimate command center. Today, we are upgrading it with a new dynamic insights section designed to give you a clearer view of your revenue drivers.
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This new insights carousel highlights the visible and invisible value Google Play delivers to your bottom line – including recovered revenue. Alongside these insights, you can now track these critical signals alongside your core performance metrics:
- Optimize conversion: Track your new Cart Conversion Rate.
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Reduce churn: Track cancelled subscriptions over time.
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Optimize pricing: Monitor your Average Revenue Per Paying User (ARPPU).
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Increase buyer reach: Analyze how much of your engaged audience convert to buyers.
Granular visibility: Sales Channel reporting
Launch Status: Recently launched
We recently rolled out new Sales Channel data in your financial reporting. This allows you to attribute revenue to specific surfaces – including your app, the Play Store, and platforms like Google Play Games on PC.
For native-PC game developers and media & entertainment subscription businesses alike, this granularity allows you to calculate the precise ROI of your cross-platform investments and understand exactly which channels are driving your growth. Learn more.
Operational efficiency: The Orders API
Launch Status: Available now
The Orders API provides programmatic access to one-time and recurring order transaction details. If you haven’t integrated it yet, this API allows you to ingest real-time data directly into your internal dashboards for faster reconciliation and improved customer support.
Feedback so far has been overwhelmingly positive:
Level Infinite (Tencent) says the API “works so well that we want every app to use it.”
Continuous improvements towards objective-led reporting
You’ve told us that the biggest challenge isn’t just accessing data, but connecting the dots across different metrics to see the full picture. We’re enhancing reporting that goes beyond data dumps to provide straightforward, actionable insights that help you reach business objectives faster.
Our goal is to create a more cohesive product experience centered around your objectives. By shifting from static reporting to dynamic, goal-orientated tools, we’re making it easier to track and optimize for revenue, conversion rates, and churn. These updates are just the beginning of a transformation designed to help you turn data into measurable growth.
