The advertising world can be inscrutable.
Do you ever see a splashy new campaign and think: “How did anyone come up with that idea?” or, far more commonly, “Seriously, what is that even selling?”
ADWEEK is proud to introduce Ad Critic, a new franchise beginning this month where some of the top expert practitioners in the marketing world will look at some of the top ads and campaigns over the past month and break down how they work and, most importantly, if they work.
Once a week, ADWEEK will post a review from one of our Ad Critics dissecting a buzzy, influential, or controversial campaign (maybe all of the above).
Just like a great movie or book review can change the way you view a work of art, we’re hoping our Ad Critics can help reframe your view of the world of advertising, lift the veil on brand messaging, and show how companies are trying to influence your behavior.
You’ll have the opportunity to see these ads through the minds of the industry’s top creatives.
And they’ll rate each of the ads based on the ADWEEK Olive Scale, with highly rated ads getting five olives in their martini, all the way down to one. In other words, the dirtier the martini, the better the ad.
So who are the experts in charge of doling out the olives?
Next week, tune in to check out our first review from Susan Credle, global creative advisor at Interpublic and former chair and global CCO of FCB.
The martinis are chilled, and the olives are ready. Let the critiques begin.
Got a campaign you want subject to review? Submit it to our Creativity Editor Brittaney Kiefer.
