Adtech firm Clinch is ditching impression-based fees for a flat monthly rate for advertiser clients with the rollout of its Unlimited Ad Serving SaaS model. The firm helps brands create and serve ads across channels. The flat fee includes unlimited ad serving across all channels—from display to Connected TV to social—regardless of campaign volume.
Clinch’s clients—including brands like Hyundai, Albertsons, Kroger, Nexus, and Coca-Cola—wanted more predictable pricing than CPM-based models. Clinch began gradually making its pricing more flexible earlier this year. The unlimited flat-fee option has since become a key part of its pitch and helped Clinch land 10 new Fortune 500 clients in 2025.
Clinch anticipates cost savings ranging from 30% to 50% per client compared to CPM pricing. A national retailer brand that first tested the flat-fee model increased its ad volume fivefold across multiple channels, all while paying the same amount, according to Clinch’s CEO, Oz Etzioni.
“[For volume-based pricing], if you manage to optimize your media buy and get more impressions, then you’re actually running a higher volume,” Etzioni said. “Then you have to pay more to all your tech partners for running on those volumes.”
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Clinch expanded into the U.S. in 2017 and began integrating generative AI nearly two years ago. More recently, it’s integrated AI agents—automated systems that can handle tasks on behalf of humans like generating creatives, running A/B tests, and optimizing performance. Its system is powered by models including OpenAI, DALL·E 2, and Stability AI.
While Clinch doesn’t buy or sell media, its AI agents step in after the media plan is set to help brands create tailored ads, deliver them across channels like CTV, display, and social, and optimize creative performance using real-time signals like location, time, and audience data. The company joins a growing crop of startups—including Olyzon and Swivel—employing AI agents to automate rote marketing tasks.
