Some work gives you chills. For me, it often happens when I see a campaign that creates a sense of safety in people’s lives where they haven’t previously found it. AXA changing its home insurance policies to include domestic violence as cases were on the rise? Chills. What’s so important about this work is it didn’t just call attention to an issue, or create a superficial response—it also went so far as to account for emergency housing relocation, psychological support, and legal support, making it more possible for those affected by domestic violence to actually leave a violent environment because they’re resourced to make a change. —Liz Taylor, global CCO, Ogilvy
Persil x Arsenal “Every Stain Should be Part of the Game” | MullenLowe
Six in 10 girls leave sport because they’re scared of period stains. We celebrate mud, sweat, even blood from a busted lip. But blood from a period? Still taboo. So Persil stood up and said stains shouldn’t be scrubbed away. It partnered with Arsenal FC to call out the double standard. Because if stains are good, then they’re all good. Especially the kind that keeps girls in the game. —Josh Green, CCO, House 337
Apple Vision Pro “Submerged”
I’m a sucker for cinematic work, and this one did not disappoint. The Apple Vision Pro ad is a masterclass in brand storytelling—it captures the magic of possibility, turning complex technology into an emotional, human experience. —Margaret Johnson, CCO, Goodby Silverstein & Partners
