As of October, LinkedIn has more than 221,580 newsletters with more than 123 million unique subscribers. Creator economy expert and former CEO of VidCon Jim Louderback’s Inside the Creator Economy newsletter has more than 30,000 subscribers. And Marketer Aliza Licht’s Leave Your Mark newsletter shares career advice with nearly 20,000 subscribers.
News is also growing on LinkedIn. Views on news-related posts grew 20% year-over-year through October, according to LinkedIn.
LinkedIn brand deals
Creators with large social followings on YouTube and Instagram might be surprised that they can get brand deals and speaking opportunities on LinkedIn, Gadsen said. For example, a creator’s post can get noticed by CEOs and top business execs. LinkedIn content can also lead to non-advertising revenue like royalties from LinkedIn Learning courses.
“You’re putting yourself in the sight of top industry insiders,” she said.
Powell also has a presence on X and Instagram, but she said that her content on LinkedIn has led to brand deals for Skillshare, Archive, and OpusClip. “It wasn’t until I began being intentional about posting on LinkedIn that I saw the fruits of my labor,” said Powell.
While Powell has tested video posts on LinkedIn, she said that she’s seen the most success with text-based content. “LinkedIn is very similar to Twitter in that people like to read,” she said.
She said that although people enjoy long-form content on LinkedIn, she prefers to keep her posts “short and sweet.”
“People can see me—what I think and believe—and I feel that makes me appear more ‘human’ than what my experience can show,” she said.
