Threads has announced a full roll out of post analytics in the mobile app, which will enable you to glean full performance data on your content at any time.
As you can see in these example screens, Threads analytics provides data on your top-performing posts, follower growth, interaction rates, and more, all within a dedicated analytics overview within the app.
Threads launched an initial test of post analytics with selected users last month, and now, it’s making it available to everyone in the latest version of the app.
As explained by Threads:
“We’re rolling out insights for your posts on mobile and web. On mobile, tap the insights icon on your profile (at top right) and select a date range. You’ll see your top posts ranked by views and likes. To see everything you posted during that date range, tap “See all,” at right. You’ll be able to sort your posts by views, likes or replies – and tap directly on a post for a breakdown of views and interactions.”
As the Threads team notes, you can also access post analytics on the web version of the app as well, while you can also pin your insights into a column within the Threads web view, by clicking on the pin icon at bottom left, then selecting “Insights”.
This is critical data for social media managers to have, and if Threads wants to maximize its growth opportunities, it needs to offer these insights to help creators grow their audience, and their reach, in the app.
Though those two elements are not always aligned, especially in the modern, algorithmically-defined era of social media engagement.
These days, most people rely on the default “For You” feed in social apps, which shows them a listing of the content that the algorithms think will be of most interest to them whenever they log in. And because this does all of the work for you in showing you relevant posts, the need to follow individual accounts is significantly reduced.
That makes it harder for creators to build a following, because people simply don’t follow at the same rates that they used to. But because the emphasis in social media has long been on growing your audience, making it harder to gain more followers is a significant disincentive to many creators.
That’s why the Threads team has sought to put more emphasis on content from accounts that you follow, while it’s also advising creators and publishers to focus on views instead, as opposed to getting hung up on follower counts.
Because they’re not as relevant as they once were. But then again, with that being the case, that makes it harder for creators to build their own audience, increasing their reliance on the apps themselves to maximize reach and resonance.
Which is going to be the case regardless of whether their follower number is increasing or not. But still, Threads is trying to help users grow that number, as a means to keep people posting, and building within its apps.
Analytics are another key consideration on this front, and having broader access to your performance data will be of benefit to anyone looking to maximize their performance in the app.
So long as they’re focused on the right data points.
