Growing audience and revenue
Caliber’s social reach has given it leverage with advertisers. The company generated 1.2 billion impressions in 2024, and its Recount YouTube series Margin of Error is sold out for the year with host-read ads.
Branded content accounts for a growing share of revenue, with clients such as Discovery+ and Skittles. Overall revenue grew from the low to high seven figures between 2023 and 2024, according to Beheshti, who said first-half 2025 revenue is already ahead of last year’s pace.
The company raised additional capital from existing investors to fund the SaySo launch, though Beheshti declined to share figures. The company is not yet profitable, as it is focused on growth investments in marketing and product, he added.
“When we started, we were just TNM,” Beheshti said. “We’ve since grown a lot bigger. The name Caliber stands for quality and integrity, and the thing that unifies everything we do is journalism that moves at the speed of culture.”
