Browsing: Strategy

Harvard marketing guru Ted Levitt made his mark with a number of pithy ideas about the role of marketing and…

Innovation in fast food is often measured by the sizzle of a new product launch or the sleekness of a…

It’s time for a new brand-building system to meet the shifting needs of today’s consumers. One that acknowledges that: Consumers…

Why would a brand give up on a winning brand promise? Why not contemporize that winning brand promise? Why decide…

According to Wikipedia and taken from a variety of business books and articles, “A challenger brand is a brand in…

I believe a good life is like a good sentence – we craft it in the active voice, not the…

TikTok’s parent company, ByteDance, has been ordered to sell TikTok or face a nationwide ban in the United States. President…

I’ve been going to meetings, with both B2C and B2B clients, for over 25 years now. Many things have changed…

Imagine for a minute the experience consumers encounter when grocery shopping. As they enter a store or navigate online, in…

Preparation and characterization of PTX-NPs and live M2/PTX-NPsTo improve the solubility and bioavailability of PTX, we prepared PTX-loaded PLGA nanoparticles…