Browsing: Strategy

It’s time to reorient your thinking on the most effective deployment of your investments in marketing communication. You can start…

If you work in influencer marketing, you’ve likely been often told to achieve “more with less.” Achieving better results with less…

Change sucks. But irrelevance is even worse. Today most firms, institutions and individuals are grappling with 3 levels of relevance.…

In 2018, Harvard Business Review included an article on its website titled, “ When It’s Smart to Copy Your Competitor’s…

What trails consumer decisions like an ever-present shadow and has profound influence on the path to purchase? Fear and risk…

Trust is an important ingredient in our daily lives. We trust the advice of total strangers online when making decisions…

It’s no easy feat to build a healthy brand that stands the test of time while continuing to advance category…

Victoria’s Secret’s fashion show has evolved significantly in recent years. After a hiatus from 2019 to 2022, the brand returned…

If you are a person of a certain age, you remember that a food revolution took hold in the late…

Gap Inc. is making a comeback.Over the past couple of years, the brand has been steadily fighting its way out…