Browsing: Storytelling

Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of the most talked-about partnerships in years. Within days…

Marketing leaders often focus on creative execution as the key to advertising success. But the most effective campaigns don’t start…

I haven’t devoted much space to AI-related stories due mostly to the vast overload of perspectives already in the public…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Who’d a thought it – an engaging EV ad. Instead of the usual guff – “running footage”as my old pal…

While the term strategy is invoked routinely in marketing plans, in truth, actual strategy is often missing, misapplied, or simply misunderstood.…

It’s no easy feat to build a healthy brand that stands the test of time while continuing to advance category…

If you are a person of a certain age, you remember that a food revolution took hold in the late…