Browsing: Influencer

In April, Traackr held its second annual IMPACT event in New York. I had the honor of being the MC…

Coachella has been a major stage for brands across all industries to tap into a key cultural moment with the…

Creators are now an essential part of the marketing mix, and their role is growing. In fact, influencer marketing spend…

The beauty industry has slowly but surely been getting more diverse. The exciting part? It’s not just that products are…

Consumers care about what your brand stands for. According to Traackr’s IMPACT report, 60% of all consumers said that they would…

An influencer’s media kit is one of the most impactful impressions that creators can make when pitching brands or expressing…

A new survey from Traackr, the leading influencer marketing platform, found that up to 65% of brands are sending gifted…

Jumping into a theme created by a big cultural moment (like a movie premier) has become a common tactic in…

Halloween decorations are starting to appear and Mariah Carey’s Christmas album has already been released – that can only mean…

The skincare category saw immense growth in 2020 during the pandemic, as folks dove deep into educational content about how…