Browsing: Influencer

For over 10 years, Roberta Cammisa has worked for beauty and fashion brands like Ray-Ban, Net-a-Porter and Charlotte Tilbury. Now,…

TikTok’s parent company, ByteDance, has been ordered to sell TikTok or face a nationwide ban in the United States. President…

The new influencer marketing focus? Building community. Although the term “community” might be overused, the actual practice of strengthening your creator…

Pierre Fabre is the 2nd largest dermo-cosmetic laboratory in the world and the 2nd largest private French pharmaceutical group. In…

While artificial intelligence (AI) is not new, the advent of ChatGPT 3 in November 2022 has brought it to the…

Herbitual is an emerging skincare brand that is on a mission to provide relief, nourishment, and peace to anyone suffering…

The notion of user-generated content (UGC), is not new. In fact, it’s always been part of the standard ideal marketing…

Elena Suarez, Associate Director of PR & Influencer Marketing at Pierre Fabre USA, has 12 years of experience in scaling…

I’m always on the lookout for great influencer marketing resources. As a marketing specialist at an influencer marketing company, I…

Guest post by Leslie DeamerThe last few years in digital marketing have been a rollercoaster of change – something out…