Browsing: Creator

By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and…

Forget everything you thought you knew about making money as a DJ. The old playbook – club gigs, wedding…

A Traackr and Glossy survey found that 81% of marketers say that their biggest challenge in influencer marketing is finding…

For the first time, over 50% of content-driven ad spend is flowing to creator-led platforms like YouTube, TikTok, and Instagram.…

Your brand’s reputation in influencer marketing depends on the partners you choose. The biggest threat in this space is the potential…

For marketers, the pressure to make budgets work harder keeps growing.With economic volatility, shifting tariffs, and rising platform costs, brands…

e.l.f. Beauty just announced its acquisition of Rhode, and the internet is buzzing. On the surface, the move looked like another…

The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are…

YouTube’s announced some new tools to help brands collaborate with creators on promotions, including an AI-powered search option that will…

In many global organizations, creator marketing remains fragmented. One team runs organic campaigns. Another handles seeding and affiliates. Paid media…