Browsing: Creator

A Traackr and Glossy survey found that 81% of marketers say that their biggest challenge in influencer marketing is finding…

For the first time, over 50% of content-driven ad spend is flowing to creator-led platforms like YouTube, TikTok, and Instagram.…

Your brand’s reputation in influencer marketing depends on the partners you choose. The biggest threat in this space is the potential…

For marketers, the pressure to make budgets work harder keeps growing.With economic volatility, shifting tariffs, and rising platform costs, brands…

e.l.f. Beauty just announced its acquisition of Rhode, and the internet is buzzing. On the surface, the move looked like another…

The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are…

YouTube’s announced some new tools to help brands collaborate with creators on promotions, including an AI-powered search option that will…

In many global organizations, creator marketing remains fragmented. One team runs organic campaigns. Another handles seeding and affiliates. Paid media…

A successful YouTube channel requires constant reinvestment, from upgrading equipment to outsourcing editing and marketing. However, YouTube’s standard payout…

I haven’t devoted much space to AI-related stories due mostly to the vast overload of perspectives already in the public…