Browsing: Creator

A successful YouTube channel requires constant reinvestment, from upgrading equipment to outsourcing editing and marketing. However, YouTube’s standard payout…

I haven’t devoted much space to AI-related stories due mostly to the vast overload of perspectives already in the public…

It’s been a while since we heard from Amazon’s Eero, its mesh networking arm. The company announced it’s finally launching…

Capturing a specific audience’s attention takes a lot of effort and care. And now it’s getting even harder, as marketers…

If a significant portion of your influencer program still incorporates one-off creator collaborations… your influencer marketing ROI is lower than…

SAN FRANCISCO (July 25, 2024) — A new survey from Traackr, the leading performance-driven influencer marketing platform, found that only…

According to a recent YouTube report, 65% of Gen Z considered themselves content creators. However, this surge of interest has…

How do you balance strong creator relationships with the more difficult aspects of influencer marketing (i.e budget negotiations, performance metrics,…

Creators now have the potential to impact all levels of marketing (from paid, to organic, to owned content, and beyond).…

New year, new influencer marketing strategy! ⁠Well, maybe not an entirely new strategy… However, this is a great time to re-evaluate…