Browsing: Creator

The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are…

YouTube’s announced some new tools to help brands collaborate with creators on promotions, including an AI-powered search option that will…

In many global organizations, creator marketing remains fragmented. One team runs organic campaigns. Another handles seeding and affiliates. Paid media…

A successful YouTube channel requires constant reinvestment, from upgrading equipment to outsourcing editing and marketing. However, YouTube’s standard payout…

I haven’t devoted much space to AI-related stories due mostly to the vast overload of perspectives already in the public…

It’s been a while since we heard from Amazon’s Eero, its mesh networking arm. The company announced it’s finally launching…

Capturing a specific audience’s attention takes a lot of effort and care. And now it’s getting even harder, as marketers…

If a significant portion of your influencer program still incorporates one-off creator collaborations… your influencer marketing ROI is lower than…

SAN FRANCISCO (July 25, 2024) — A new survey from Traackr, the leading performance-driven influencer marketing platform, found that only…

According to a recent YouTube report, 65% of Gen Z considered themselves content creators. However, this surge of interest has…