Browsing: Creator

According to a recent YouTube report, 65% of Gen Z considered themselves content creators. However, this surge of interest has…

How do you balance strong creator relationships with the more difficult aspects of influencer marketing (i.e budget negotiations, performance metrics,…

Creators now have the potential to impact all levels of marketing (from paid, to organic, to owned content, and beyond).…

New year, new influencer marketing strategy! ⁠Well, maybe not an entirely new strategy… However, this is a great time to re-evaluate…

Building a sustainable creator community relies on three elements:Partnering with new creators to expand brand awarenessKeeping top creator advocates from…

A new survey from Traackr, the leading influencer marketing platform, found that 51% of influencer marketers track the amount of…