Meanwhile, a new season of The Traitors will air on Thursdays, and Tina Fey took the stage to help promote the company’s three-hour 100th anniversary special, which will air on Dec. 10.
For Bravo fans, Andy Cohen announced that BravoCon is returning in the fall of 2027. In the meantime, Bravo’s Fan Fest is coming to Charleston, South Carolina, on Oct. 24. The brand is also getting into vertical microdramas, with unscripted shows like Campus Confidential: Miami and Salon Confessionals with Madison LeCroy.
To close the show, Seth Meyers provided some light roasting of the other networks, including rival CBS.
“CBS did not hold an upfront presentation this year because at CBS, ‘upfront’ just describes how they paid Trump to drop the lawsuit,” Meyers said.
Why it matters
Heading into upfront week, media buyers were clamoring for sports, streaming, and outcomes, which was basically the playbook for NBCU’s upfront presentation.
Though the company presented plenty of scripted entertainment series, including Jamie Lee Curtis comedy Newlyweds and Vin Diesel’s Fast spinoffs, the offerings reflected a changing upfront, which is more focused on delivering appointment-viewing sports to a fragmented TV landscape and showing the effect of advertising rather than just touting reach.
“On [NBC’s] 100th anniversary, our legacy is our greatest competitive advantage. It’s built on evolution, innovation, and a relentless focus on consumer behavior,” Marshall said onstage.
To last 100 years, NBC has had to evolve, and the latest evolution may just set the tone for the whole upfront.
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