MSNBC president Rebecca Kutler and her senior executives are in the midst of preparing for the network to be spun off from the NBCUniversal News Group and join the newly-created SpinCo later this year.
The network is in the process of looking for new office and studio space. It also recently hired Scott Matthews to oversee its newsgathering operation with plans to hire more than 100 journalists.
According to a new story published in New York magazine, Kutler also intends to launch new products, including a streaming service in addition to MSNBC’s linear channel.
Other opportunities that may be explored include an expansion of its live event business—as well as digital and audio offerings—and working with brands that have built-in audiences.
TVNewser reached out to MSNBC for comment on these plans, but received no response at press time.
MSNBC has seen success from its live events business. Launched in 2023, MSNBC Live events frequently feature opportunities for the network’s anchors and hosts to interact directly with their fanbase.
This past January, MSNBC Live co-hosted the fourth and final Democratic National Committee leadership forum in Washington, D.C. And last September, it held two Democracy 2024 sessions at the Brooklyn Academy of Music in New York.
