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Get ready for a dose of Christmas magic! M&S has launched its latest seasonal campaign, featuring its stylish Clothing & Home collection.
M&S’s Christmas ad is a captivating visual experience, highlighting the retailer’s luxurious partywear, festive decorations, thoughtful gifts, and stylish homewares.
The ad aims to evoke the transformative power of Christmas, filling customers with joy, inspiration, and style, making the festive season truly magical.
Get ready to be amazed! The campaign features 10-year-old superstar Skylar Blue, with stunning direction by Emmy-nominated Elliot Power and choreography by the legendary Corey Baker.
The ad, featuring the iconic song “I Believe in Miracles” by the Jackson Sisters, was created in partnership with creative agency Mother.
The story revolves around a charming and mischievous young girl who, with the help of a magical snow globe, inspires her family to embrace the true spirit of Christmas, leading to unexpected and heartwarming moments.
The ad opens with a scene of a curious young girl who, amidst her subdued family, spots a captivating snow globe. As she tilts the globe, a cascade of magical events unfolds, including a shower of baubles and other enchanting surprises.
From the young girl’s perspective, the world around her is suspended in a magical state, as if encased in a snow globe, defying the laws of physics.
By the end of the ad, the entire family has caught the girl’s infectious enthusiasm, and they all have the time of their lives. The story culminates with the powerful tagline, “Christmas Starts Here.”
“Christmas is a highly anticipated event for many of our customers, a time for familial togetherness and the creation of enduring memories,” stated Anna Braithwaite, M&S Clothing & Home Marketing Director
“M&S has a longstanding reputation for delivering magical Christmas experiences. This season, our campaign showcases the epitome of M&S, offering exceptional quality, stylish apparel, and innovative, thoughtful, and playful gifts at competitive prices.”
The campaign will commence on 7 November with the broadcast of the full 90-second advertisement on ITV and will conclude on 15 December.
The extended 90-second advertisement showcases M&S’s festive range, encompassing women’s and men’s wear, sleepwear, children’s wear, homeware, and gifts. The concise 10-15 second edits focus on specific themes, such as partywear, gifting, and homeware.
The campaign will be seen on various platforms, including traditional television, video-on-demand services, streaming platforms, cinemas, digital screens in major cities, print media, and M&S’s channels, such as its website, social media, and physical stores.
The campaign will reach a broad audience of 51 million customers an average of 13 times, incorporating interactive elements and competitions.
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