Linus Klumpner, Director of the Mozart Museums in Salzburg, concludes: “The video remix developed for the current Magnum campaign is a creative example of how Mozart can be reinterpreted in the 21st century. ‘MOZART by MAGNUM’ joins a series of exciting collaborations between the brand and contemporary artists. I am delighted that the video can now be shown to visitors from all over the world as part of a special exhibition in Mozart’s Birthplace.”
The campaign runs across OOH in Salzburg, print, online, and social media. Mozart’s fans can experience the “MOZART by MAGNUM” exhibition by visiting the house where the maestro was born, delighting themselves with more information about the composer’s passion for music and love for ice cream. Also, made exclusively for this exhibition are a series of posters that users can download and use as wallpapers for their mobiles.
But first, are you ready to embark on a mesmerizing journey with Mozart as your guide? Then click play on the video below…
Credits:
Client: Magnum
Global Vice President Ice Cream, Unilever: Julien Barraux
Global Brand Director, Magnum: Ben Curtis
Category Director, Refreshment DACH: Wolfgang Fritz
Assistant Brand Manager, Magnum DACH: Britta Seiffert
Agency: LOLA MullenLowe
Executive Creative Director: Tomás Ostiglia
Managing Director: Tom Elliston
Creative Directors: Kevin Cabuli, Jorge Zacher
Art Director: Diego Vieira, Yan Graller
Copywriter: German Rivera
Global Account Director: Oscar Fernandez-Baca, Flora Bell
Account Supervisor: Cristina Panea
Head of Production: Felipe Calviño
Producer: Jorge Saade, Diego Baltazar
Production Company: Proppa (Propaganda Producciones)
Executive Producer: Pablo Martinez
Director: Martin Werner & Ralph Karam
Animation:
Production Company: Final Frontier
Animation Studio: LeCube
Music:
Symphony n25 in Gm K.183 Wolfgang Amadeus Mozart
Arrangements and production: Pietranera-Sancho in HeyFolks Studio
Recorded with Malaga’s symphonic orchestra in Auditorio Centro Cultural MVA
Orquestra Director: Juan Pietranera
Mix: Felipe Guevara in Closed Studios
PR:
PR Agency, Austria: BuzzDriver – Jockel Weichert & Barbara Fuchs-Puchner
PR Agency, Germany: COR Berlin Kommunikation GmbH – Kristina Meie & Alexander Frohn
Event & Exhibition installation (Salzburg):
Event Agency: Since Today – Alexander Klima
International Mozarteum Foundation (Salzburg):
Rainer Heneis (CEO), Linus Klumpner (Director Mozart-Museums)
