Lori Connor
See how Vidyard’s Video Agent helped our team cut meeting no-shows to single digits with automated, face-to-face video reminders that build trust and boost attendance.
Every seller hates a no-show. The rep qualifies the lead, has a great initial conversation, schedules the demo and then…crickets.
No-shows waste valuable time, squash momentum, and kill potential revenue.
But with the right tactics and technology, any sales team can slash their no-show rates. At Vidyard, we used our own Video Agent and cut our no-shows rates down to 9%.
The challenge: Getting ghosted by prospects
Our team was experiencing a no-show rate of 13%. While this was pacing ahead of the industry standard of 20% or below, it still meant that over one in 10 potential deals were disappearing into thin air.
“There are a lot of reasons why a prospect might ghost a call,” says Monica Zhang, Senior Demand Generation Specialist at Vidyard. Monica was part of the team tasked with solving the no-show issue. “They might prioritize other tasks or meetings. They might not see value in attending. Or sometimes they just forget.”
In order to increase attendance rates to drive more revenue, Vidyard’s team needed a way to address those frequent blockers.
The solution: Automated video meeting reminders sent with Video Agent
Video Agent is an agentic tool within Vidyard that can automatically create and send personalized AI-generated videos to customers and prospects based on specific buyer actions.
These actions can be anything from downloading a content asset on your website to attending a webinar. When the action is logged in your CRM, the Video Agent workflow activates, and instantly sends a personalized follow-up video to your buyer.
In this particular use case, Monica and the team set up a Video Agent workflow to trigger whenever a prospect books a meeting with our sales team.
Right after the booking, the system generates and sends a personalized video confirmation. To do so, it identifies which SDR is assigned to the prospect, then uses that SDR’s AI Avatar to create the video.
“The best part of it is the efficiency,” says Monica. “There’s no lift required to maintain the workflow. We just have to work with the SDR in the beginning to set this all up, then the videos are automatically generated. And the prospect gets to pre-meet the SDR they’ll see on the call, which creates a more seamless experience.”
The results: A no-show rate well below industry average
After setting up the Video Agent workflow, we immediately saw drastic improvements. Within the first month, our no-show rate had dropped from 13% to 9%—a 33% reduction.
That’s more than just a statistical improvement. It represents the reclamation of real, revenue-generating meetings that would have otherwise been lost. With this workflow in place, our team can capitalize on higher-quality interactions with customers.
So why are these video reminders so effective at reducing no-shows?
Because nothing breaks through the noise like a tailored, face-to-digital face message. An automated text reminder is easily ignored—but video is the next beat thing to bring in person. It helps prospects put a face to the name, building rapport before the meeting even occurs. And it’s a great medium for conveying in-depth information in a short, consumable way.
When a prospect sees an actual human face, something powerful happens. That moment of human connection creates a sense of compassion. It’s no longer about canceling a meeting with some faceless company. It’s about letting down a real person who’s expecting to see them.
And when agentic AI makes it so effortless to create such powerful videos, the value proposition for GTM teams becomes undeniable.
The next step: Expanding video across the entire customer journey with Video Agent
Using Video Agent has been an absolute game-changer for Vidyard’s team. But meeting confirmations are just one Video Agent use case.
“There’s so many more workflows you can activate across the entirety of the funnel,” says Monica.
Automated personalized video tools like Video Agent can create moments of genuine connection at virtually every stop in the buyer’s journey.
“You can use it for cold outreach, lead nurturing, customer success touchpoints—really every part of the funnel benefits from more meaningful engagement,” Monica says. “It’s such an easy way to scale that up. There are also great marketing use cases, like webinar reminders. Can’t wait to implement this. It’s only limited by your imagination.”
Slash your own no-show rates
If no-shows are eating into your bottom line, Video Agent can help you create consistent, personalized video touchpoints that keep your prospects engaged and your calendar full—without adding any manual work for your busy sales team.
Try Video Agent for yourself.
Or get in touch with our video experts to learn more.
