Browsing: Influencer Marketing

The pressing question on every CMO’s mind today is: How can I do better, get more, for less?Brands are navigating…

Pierre Fabre is the 2nd largest dermo-cosmetic laboratory in the world and the 2nd largest private French pharmaceutical group. In…

While artificial intelligence (AI) is not new, the advent of ChatGPT 3 in November 2022 has brought it to the…

Herbitual is an emerging skincare brand that is on a mission to provide relief, nourishment, and peace to anyone suffering…

The notion of user-generated content (UGC), is not new. In fact, it’s always been part of the standard ideal marketing…

‍Below is the August 2023 edition of our Beauty Leaderboard Newsletter where we provide monthly data-backed insights on rising beauty…

Elena Suarez, Associate Director of PR & Influencer Marketing at Pierre Fabre USA, has 12 years of experience in scaling…

I’m always on the lookout for great influencer marketing resources. As a marketing specialist at an influencer marketing company, I…

Guest post by Leslie DeamerThe last few years in digital marketing have been a rollercoaster of change – something out…

De GRISOGONO were early adopters of social marketing because events have always played an important role in the brand’s marketing strategy. Social…