Browsing: Branding

0 0 Wilson Sporting Goods, the US-based manufacturer of high-performance sports equipment, apparel, footwear, and accessories, has released its first-ever…

In our current environment, there are brands taking the opportunity to revitalize. CoverGirl and Burberry are two brands implementing turnarounds.…

0 0 Alibaba has launched a new AI model, claiming it surpasses the capabilities of the widely recognised DeepSeek model.…

For decades, marketers have embraced the concept of a “consideration set”—a supposedly stable group of brands that consumers weigh before…

0 0 The Bulova Snorkel collection draws inspiration from the ocean’s depths and the recent success of the MoonSwatch. Bulova…

Harvard marketing guru Ted Levitt made his mark with a number of pithy ideas about the role of marketing and…

0 0 Adidas and Satou Sabally have joined forces in a new partnership that will see the WNBA star represent…

B2B and B2C brands are often assumed to be very different. One big assumption is that B2C brands are bought…

0 0 Hindustan Unilever Limited (HUL) has acquired the premium actives-led beauty brand Minimalist. This marks a significant step in…

Innovation in fast food is often measured by the sizzle of a new product launch or the sleekness of a…