Burberry Unveils Exclusive Outerwear Concept at Flannels Leeds

Burberry brings its iconic outerwear collection to Leeds, opening a dedicated pop-up shop in the new Flannels flagship store.

The two-month Burberry pop-up is exclusive to the UK and will subsequently be rolled out to 11 additional global retail locations, the exact locations of which are still to be confirmed.

Inspired by the quintessential British park, the pop-up brings the outdoors in. Burberry’s heritage and hero product take centre stage in a design reminiscent of a park pavilion, complete with ‘park benches’ for shoppers to unwind.

The pop-up highlights outerwear from Burberry’s renowned ‘It’s Always Burberry Weather’ campaign, a short film series featuring British contemporary culture icons, including Olivia Coleman and Little Simz.

As customers enter the pop-up, they are greeted by a Burberry-branded coffee cart serving a range of hot drinks. Proceeds from the coffee sales will be donated to OnSide Youth, one of the brand’s ongoing charity partners.

Flannels unveiled its innovative Leeds flagship store in October, setting a new standard for luxury retail. The 70,000-square-foot, six-story store offers a curated selection of luxury and contemporary designer brands, beauty retail concepts, a dedicated luxury resale space, and a carefully edited homeware collection.

As Burberry continues to innovate and redefine luxury fashion, this exclusive outerwear concept at Flannels Leeds offers a glimpse into the future of retail. By combining iconic design with immersive experiences, Burberry invites shoppers to embrace the brand’s heritage and modernity.

To experience the collection firsthand and indulge in the unique atmosphere, visit the Flannels Leeds flagship store.

Burberry

A timeless British luxury brand, Burberry has been crafting exquisite garments since 1856. Pioneering the world of outerwear with the iconic trench coat, Burberry continues to push boundaries under the visionary leadership of Daniel Lee. Rooted in heritage yet embracing the future, the brand seamlessly merges tradition with contemporary style.

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