Browsing: Research

For decades, marketers have embraced the concept of a “consideration set”—a supposedly stable group of brands that consumers weigh before…

New research appears to reveal that two-thirds of UK shoppers (65%) believe all retailers should be offering reuse and refill…

Cadbury has teamed with Alzheimer’s Research UK as part of its ‘Generosity’ mission and VCCP has produced a lovely ad…

The message from the fourth floor was loud and clear: “We need to reverse declining revenues.” Carol, the CMO of…

Ever since Amazon purchased Whole Foods in 2017, observers, pundits, analysts, investors and the curious have wondered how Amazon would…

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Daniela Dib / Rest of World: Research center Bitácora Social estimates that six out of 10 catalog sellers in Mexico…

What are the latest social media usage trends, and more importantly, has X become less relevant for U.S. adults? The…

The development of AI-powered drone swarms has experienced significant acceleration, particularly amid Russia’s invasion of Ukraine. Recent innovations have eliminated…

ESET Research Learn how a rather clumsy cybercrime group wielding buggy malicious tools managed to compromise a number of SMBs…