Browsing: Research

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

The shadow of the Blue Ghost spacecraft after it landed on the moon, with Earth in the distance. Firefly AerospaceBlue…

Let’s consider the importance of insights for brands. In a world of continuous advancements in AI with its ability for…

Researchers have found that stickers on road signs can trick AI systems in autonomous cars, leading to unpredictable and dangerous…

Nanoparticle researchers spend most of their time on one thing: counting and measuring nanoparticles. Each step of the way, they…

For decades, marketers have embraced the concept of a “consideration set”—a supposedly stable group of brands that consumers weigh before…

New research appears to reveal that two-thirds of UK shoppers (65%) believe all retailers should be offering reuse and refill…

Cadbury has teamed with Alzheimer’s Research UK as part of its ‘Generosity’ mission and VCCP has produced a lovely ad…

The message from the fourth floor was loud and clear: “We need to reverse declining revenues.” Carol, the CMO of…

Ever since Amazon purchased Whole Foods in 2017, observers, pundits, analysts, investors and the curious have wondered how Amazon would…